GMnext - The Future Is Now for World’s Leading Automaker
Date: 30-06-08
Bangkok — As General Motors prepares to celebrate its landmark 100th anniversary, the world’s leading automobile manufacturer is refusing to go retro, rather focusing all of its efforts firmly on the future.
As General Motors Corporation prepares to celebrate its 100-year anniversary in September this year, the company has unveiled its new GMnext logo – a clear indication of the direction GM is eyeing on this auspicious occasion. Rather than focusing on what it has achieved over the past century, the company believes the road ahead to be more important.
The new GMnext logo reflects its vision and determination to “keep moving forward over the next 100 years.”
The GMnext logo will help brand the introduction of GM’s new generation of vehicles and manufacturing technologies, including newer applications of the E-Flex drive system and continued work on GM’s line of Plug-In and Two-Mode hybrid vehicles. The main corporate communication medium is a dedicated website – http://www.gmnext.com – designed to encourage feedback and interaction between the company, consumers and the media. In addition to GM News, model information and event updates, the website also houses blogs featuring opinion and insights from the general public, industry observers and the global media.
The GMnext logo also aims to communicate the message: “innovation, momentum and environmental-friendliness.” By maintaining the traditional GM lettering in its familiar blue block, the company is building on the strength of its recognizable brand while incorporating new design features to represent an even more dynamic outlook for the future. Utilizing the instantly recognizable “fast forward” symbols and incorporating the “next” message, GM is confident of communicating its drive to a more eco-friendly future. In its drive forward into the next centennial, GMnext focuses on five key elements: Design, Technology, Green, Ideas, and Reach. These core values are reflected in GM’s alternative fuel vehicles that are making life easier for people across the globe.
“GMnext” symbolizes the company’s future: the “Next” signifying GM’s commitment to development, innovation and the use of the latest technologies in the production of all its vehicles.
William Crapo Durant, a shrewd businessman and owner of the Durant-Dort Carriage Company, founded GM on September 16, 1908. Initially created as a holding company for Buick, the company soon went onto acquire the rights for Oldsmobile, Cadillac, Oakland, Pontiac and Chevrolet, named after Louise Chevrolet, the famous Swiss car racer. Chevrolet went on to become the company’s main global brand.
General Motors Thailand is a wholly-owned subsidiary of General Motors Corporation, the world’s largest automotive company. Registered in 1993, the company is one of the linchpins of General Motors Corporation’s expansion strategy in the Asia Pacific Region. In 1996, Thailand was chosen as the regional manufacturing site and construction of a local assembly plant in the Eastern Seaboard Industrial Estate in Rayong Province began in late 1996. The Thai manufacturing plant is modeled on GM’s plant in Eisenach, Germany, ranked among the most efficient automotive facilities in the world. GM’s state-of-the-art technology makes it the most modern car assembly plant in Thailand and one of the most advanced facilities in the Asia-Pacific region and worldwide. (http://www.gmthailand.com)
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the annual global industry sales leader for 76 years. GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures cars and trucks in 33 countries. In 2007, more than 9.3 million GM vehicles were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM’s subsidiary OnStar is the industry leader in vehicle safety, security and information services. (http://www.gm.com)
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30 June 2008
For further information, please contact:
Chartchai Suwanasevok,
Member of the Board of Directors
General Motors Southeast Asia Operations Ltd.
Director – Public Relations for GM Thailand/ASEAN
General Motors (Thailand) Ltd. and Chevrolet Sales (Thailand) Ltd.
Tel: 0-2791-3400 Fax: 0-2937-0441
Email: chartchai.suwanasevok@gm.com
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