GM Thailand Profile | GM Innovation | GM Links | Corporate Citizenship
GM Thailand Profile


About General Motors (Thailand) Limited

General Motors Thailand is a wholly-owned subsidiary of General Motors Corporation, the world’s largest automotive company. Registered in 1993, the company is one of the linchpins of General Motors Corporation’s expansion strategy in the Asia Pacific Region. The company is headed by President and Managing Director Stephen Carlisle who also holds the title of Executive Director for GM ASEAN. GM Thailand employs over 3,000 workers.


In 1996, Thailand was selected as the ASEAN regional manufacturing site and construction of the assembly center began in late 1996 on a 190-acre plot on the Eastern Seaboard Industrial Estate in Rayong Province.


The GM Rayong plant is one of General Motors’ best performing facilities and was designed after the plant in Eisenarch, Germany, which ranks among the most efficient automotive facilities in the world. The 35 billion baht (USD750 million) manufacturing facility includes a Press Shop, Body Shop, Paint Shop and General Assembly Shop and is divided into two production lines – the passenger car line and the truck line --- which produce up to 500 vehicles per day and 130,000 units annually.

 

 

Auto production for GM in Thailand began in 1999 with the Zafira minivan. The Chevrolet brand was introduced the following year along with the establishment of Chevrolet Sales (Thailand) Ltd. to handle sales and marketing functions. The automaker now manufactures a full range of vehicles including the AVEO compact, Optra mid-sized sedan, Optra Estate wagon, Colorado pickup truck and the Captiva sports utility vehicle. Lumina, a luxury sedan imported from Australia, is also available.




GM Thailand vehicles are distributed by Chevrolet Sales Thailand through its nationwide network of over 100 dealers. In addition to vehicle sales, the company also has a wide-range of aftersales offerings including the Chevy OK Authorized Used Car program, GoFast Express Service, Chevy Mobile Service, 24 Hour Roadside Assistance and Chevrolet Platinum Warranty.